Dodge
JCUV APP
Mission
In 2013 Shanghai Auto Show, Chrysler Dodge plans to use a new form of communication
method---digital media to magnify product features: large space, safety and exterior... we
hope to create an APP that delivery a simple and clear image of JCUV on iPad.
In 2013 Shanghai Auto Show, Chrysler Dodge plans to use a new form of communication
method---digital media to magnify product features: large space, safety and exterior...
we hope to create an APP that delivery a simple and clear image of JCUV on iPad.
Thoughts
Choose four key characters of JUCV, “large, enjoy, safe, appearance” as memory order.
Based on these four key words, we create relative copy and strong visual image.
Result
After APP launched, JCUV brand image and product obtained a huge opportunity to display.
The theme and vivid visual style was stand out.
