Mercedes-Benz
E-Class
Mission
Mercedes-Benz E Class has a successful history around the world. It has inherited the most
innovative technologies and features of S Class. There are two models of E Class, sedan and
sport. They both meet consumer’s business and recreational demands. E Class hopes to use
the advantage of having a comprehensive full line of product to stage a comeback. In this
digital marketing battle, E Class means to gaining customers’ attention and building a leading
role in auto industry.
Mercedes-Benz E Class has a successful history around the world.
It has inherited the most innovative technologies and features of S Class. There are two models of E Class, sedan and sport.
They both meet consumer’s business and recreational demands.
E Class hopes to use the advantage of having a comprehensive full line of product to stage a comeback.
In this digital marketing battle, E Class means to gaining customers’ attention and building a leading role in auto industry.
Thoughts
Remix studied the concept of “Achievements of social elite”,and conducted both PC and mobile
terminal website with integrated four theories.
Result
Symbolic visual enhances brand’s favorability of the audience of Mercedes Benz E Class.
Prominent theme and strong selling points has different layers, which set up the leading position of E Class.
